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Wrap life had a goal of increasing ROAS by at least 3.5 during the Xmas season.
Test multiple audiences based on Facebook pixel data, email data and past campaign performance.
Advised on best creatives that would help drive purchase intent alongside best placement options in the newsfeed and story feed .
Optimised the target audience based on users who engaged most with the ad
Scaled the campaign over a 30-day period while maintaining a consistent ROAS over the current goal of 3.5 ROAS.
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