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The Wrap Life Saw a X6.5 ROAS, 53.8% Over Goal!

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Wrap life is one of the most inclusive hair accessory brands offering products that are beautiful, functional, and intentionally designed.

OUR CHALLENGE

Wrap life had a goal of increasing ROAS by at least 3.5 during the Xmas season.

OUR SOLUTION

Test multiple audiences based on Facebook pixel data, email data and past campaign performance.

Advised on best creatives that would help drive purchase intent alongside best placement options in the newsfeed and story feed .

Optimised the target audience based on users who engaged most with the ad

Scaled the campaign over a 30-day period while maintaining a consistent ROAS over the current goal of 3.5 ROAS.

RESULTS

65K

USERS REACHED

53.8%

EXCEEDED CLIENT

NORTH STAR

METRIC GOAL

6.5

ROAS

133

Website Purchases

We are proud to have worked with
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Have a project in mind?

Book a call with our team

Get ready to experience stress free social media

COPYRIGHT © 2022 KARMA WOLF. ALL RIGHTS RESERVED.

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