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Shop Molly had a goal of increasing ROAS by at least 3 during the Summer season
Test multiple audiences based on Facebook pixel data, email data and past campaign performance.
Created a fully optimised ad funnel targeting TOF, MOF,BOF with bespoke content at each stage
Optimised the target audience based on segmenting pixel data from their site
Scaled the campaign in just 7 days to 13.18 ROAS
$5.89
Cost per purchase
X13.18
ROAS in 7 Days
$23.56
Amount spent
$310.45
Website purchases
Value
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